Chief and Crew for Hire™



Savvy Marketing Group provides growing companies additional marketing muscle through serving as your outsourced CMO and also offering team implementation.

We offer our proven Savvy process to yield clarity to company/product positioning:

    Deep Dive & Discovery™
    Communications Audit & Marketing Plan
    Corporate Platform Messaging Facilitation & Visioning Exercises

We serve as your extended marketing team that plans and executes your go to market strategy. We seek to understand the voice of the customer, to keep your offerings leading edge, and to best equip sales with the right marketing tools:

    Market Research
    Ideation of Innovation™ Facilitation
    Sales ShapeUp™


Deep Dive & Discovery™ and Communications Audit & Marketing Plan
Utilizing Savvy as a third party to understand how your business is perceived can yield ‘ah-has’. We start with the Savvy Deep Dive to quickly understand your business. Since perception often becomes reality, our clients have found the Savvy Discovery process involving interviews with internal and external stakeholders invaluable. We then audit your marketing efforts and make recommendations to your current plan or help you write a new plan to align with your revenue goals. We are often retained to provide strategic advisory services and to insure efficient and effective implementation.

Corporate Platform Messaging Facilitation & Visioning Exercises
At the core of all marketing communications is your corporate platform. We facilitate development of your corporate positioning and key messages through moderating an offsite session leveraging content researched from Deep Dive and Discovery. We have also been asked to explore the need for rebranding established businesses. We may also help establish your company’s vision which we flesh out using selected exercises. If we are retained to help manage your marketing, we will keep the developed messaging consistent throughout all your communications.

Market Research
As an experienced and neutral third party, we are equipped to design custom, primary research studies including but not limited to: assessing new market opportunities; understanding your customer, prospect, and lost deals; benchmarking your Net Promoter Score® and advising management teams on how to improve over time; and advising you in making important pricing decisions through customized studies.

Ideation of Innovation™ and Naming Facilitation
Want to develop new product ideas or promotions? We are skilled at facilitation of sessions leading to breakthrough concepts. We also have experience in facilitating naming and tagline development.

Sales ShapeUp™
Does your sales organization need more support and qualified leads? Let us help you put together a strong sales toolkit and marketing programs to maximize the effectiveness of your sales organization. Direct mail, email marketing, webinars are just a few examples of lead generation programs we have developed for clients.