Grace W. Ueng
Founder and CEO



Ms. Ueng has a passion for success and carries this desire to her clients. Her 20 years of work experience spans from consulting for global strategic management consultancy Bain & Company to working inside Fortune 500 brand leaders Time Inc., General Mills, and Clorox  to contributing to five successful consumer and enterprise software ventures that had successful exits through public offerings or acquisition. She has been a key member of executive teams that have delivered to investors a return of over $1 billion.

Prior to founding Savvy Marketing Group, Ms. Ueng was vice president of marketing for SmartPath, the visionary leader in the marketing resource management category sold to DoubleClick. Prior to joining SmartPath's executive team, she served as vice president of worldwide marketing for TogetherSoft, a high growth, late stage enterprise software company, and leader in software application development tools, which was acquired by Borland. Prior to TogetherSoft, she was the vice president of marketing for OpenSite Technologies, market leader of dynamic commerce software and services. Ueng built and maintained leading brand awareness and market share resulting in acquisition by Siebel Systems for $542MM, 45x revenues. She was named senior director, product marketing for Siebel Systems, the world's leading provider of customer relationship management solutions, since acquired by Oracle.

Ms. Ueng earned her undergraduate degree in management science from MIT's Sloan School and her MBA from Harvard Business School. She continues to be sought after internationally for speaking engagements and served as an adjunct professor teaching “Entrepreneurial Marketing and Innovation” for Fudan’s International MBA program in Shanghai, a joint venture with MIT Sloan School. She also served on adjunct faculty at the UNC Kenan-Flagler Business School as well as the Cheung Kong Graduate School of Business eMBA program.

Ms. Ueng serves on the board of directors for RemedEase and board of advisors for Virtual Heroes (acquired by Applied Research Associates). An advisor to the North Carolina Chinese Business Association and Visual Art Exchange, board member of The Harvard Club of Research Triangle and a board trustee for The Leukemia & Lymphoma Society's Eastern North Carolina Chapter, Ms. Ueng is a frequent keynote speaker, panelist, and guest lecturer. Past honors include being named Business Leader's Woman Extraordinaire, and Triangle Business Journal's "40 under 40" as well as "Top 25 Women in Business". While at MIT, she was recognized as one of Glamour’s Top 10 College Women in the nation based on leadership and academic achievement.  Her personal interests include endurance sports, health issues, and community service.